Miss World Manushi Chhillar Launched As GJEPC’s Brand Ambassador For India’s Diamond – Gem And Jewellery Industry

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July 21, 2023 3 Min Read

The Gem and Jewellery Export Promotion Council of India (GJEPC), apex trade body promoting Indian gems & jewellery exports, globally, organised the India Evening (An Evening of Extravaganza) in New Delhi inviting distinguished Ambassadors, High
Commissioners, trade diplomats representing several countries from across the world along with leading Ministry officials and trade fraternity.
Dr. Rajkumar Ranjan Singh, the esteemed Union Minister of State for External Affairs and Education, honored this significant event as the Chief Guest. In addition to diplomats representing over 60 countries worldwide, notable attendees included Mr. Vipul Shah, Chairman of GJEPC; Mr. Kirit Bhansali, Vice Chairman of GJEPC; and Mr. Milan Chokshi, Convener of Promotions and Marketing at GJEPC, among others.
Marking the high point of the grand evening, Mr. Vipul Shah, Chairman, announced that Ms Manushi Chhillar (Miss India World 2017, actress, youth icon) as the new global brand ambassador of GJEPC for promoting India’s diamond, gem and jewellery creations to the global diaspora. The Government of India, with GJEPC as the nodal agency, has taken several steps to facilitate the showcasing of exquisite and unique creations from different parts of the country representing 5000 years of handcrafted design excellence in the diamond, gem and jewellery business. The highlight of India Evening was fashion show with Manushi Chhillar as showstopper.
Dr. Rajkumar Ranjan Singh, Hon’ble Union Minister of State for External Affairs and Education, said, India’s Ministry of External Affairs has been closely working with GJEPC, providing support in its pursuit of exploring new synergies in emerging markets. I encourage GJEPC to explore untapped markets like Africa and Central-Latin America. Furthermore, GJEPC successfully launched the India Jewellery Exposition Centre (IJEX) in Dubai, an exceptional 365- Ms. Manushi Chhillar, brand ambassador, GJEPC, said, It brings me immense joy and pride to be the brand ambassador for GJEPC, representing excellence in the world of gems and jewellery. India’s rich legacy and unparalleled craftsmanship have left the world in awe for centuries. As the GJEPC brand ambassador, I am dedicated to showcasing our jewellery industry’s incredible talent globally. Jewellery is a reflection of our heritage, culture, and emotions, connecting people and creating lasting memories. I aim to promote the artistry, creativity, design excellence and innovation that define our industry.” About The Gem and Jewellery Export Promotion Council (GJEPC)
———–Ramakant Munde Mumbai Representative